POINTS FOR PURPOSE
Art Direction, Video, Photography, Web Design
Points for Purpose has teamed up with Fly Buys New Zealand to enable kiwis to give their Fly Buys points to causes, and organisations, who make a direct difference to people, (and animals) in desperate need. So far there are great causes like Sisters of Compassion - Ngā Whaea O Pūaroha, Women's Refuge New Zealand, SPCA New Zealand, Barnardos New Zealand, VOYCE - Whakarongo Mai, and Auckland City Mission that you can support... and we’re still growing! I’ve had the privilege of being the Points for Purpose brand guardian for almost a year now, having the chance to work on some great visual content for this amazing movement. Head to the Points for Purpose website to learn about how you can make a direct difference too! http://pointsforpurpose.org.nz
'How do you sleep?' is music video for the song written and preformed by Ryan Edwards. The video and campaign aims to create awareness of Homeless people, sleeping rough on the streets on New Zealand and Australia through the Points for Purpose movement. The video reached over 9,000 people accross social media, and upon its launch created the opportunity to start Points for Purpose in New Zealand through Fly Buys.